The standard practice is to have a set of generic gift baskets and custom gift baskets in your catalog. Ask help from your trusted gift basket wholesalers and suppliers. Around 10 generic gift baskets is sufficient to start with. Cover the gamut with the variety of your first 10. The typical themes are baby shower, toiletries, fruits and gourmet imported foods, and wedding. For each of them, offer the standard tri-size: small, medium, and large.
Bear in mind that you might find it hard or impractical to get those products at wholesale, or even discounted. Since the price of your gift baskets might seal or break the deal, be very judicious with your product selection.
Another concern is perish-ability. Limit these types of gift baskets at a minimum. It’s a balancing act however, as fresh gift baskets tend to be easier to sell.
