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St. Louis, MO, USA
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Pelican Bay Ltd.
Pelican Bay Ltd., Inc. began as a hobby in 1982. Char Pfaelzer thought blending herbs for dip mixes might be fun. Given as gifts to friends for the holidays, Char received repeated requests for her uniquely seasoned dip mixes.
The following spring, a neighbor invited her to display her dip mixes at a Dallas Gift Show. Located in the back of the booth amidst a sea of wind chimes, Char Pfaelzer and her dip mixes were barely noticed by potential customers. A bit disheartened, Char befriended a fellow food exhibitor and the two committed to sharing a booth at upcoming shows around the country.
In a more inviting atmosphere, Pfaelzer found her dip mixes to be a huge success. With only two orders written at the Dallas Show, however, Char was totally unprepared for the thousands of dollars worth of orders the subsequent shows would produce. As a multitude of orders came in daily, Char found herself unable to fill them and ultimately hid them in a shoebox under her bed. This, so no one would know what she thought at the time to be an awful truth.
Fortunately, with the help of her family -- husband, David; son, Justin and daughter, Emma -- the orders in the shoebox were filled and shipped. Suddenly Pelican Bay, Ltd. had taken on a life of it's own and had become a family business.
In September 1989, Char's husband, David Pfaelzer left his secure job as Senior Vice President of an advertising agency and began working full time with his wife. In addition to helping Char with production, sales, and marketing , David's responsibilities also included unloading delivery trucks, packing boxes for UPS, and organizing an occasional street hockey game with employees in the parking lot. All a far cry from the business suits, long lunches, and uninterrupted reading of the Wall St. Journal he had been used to. David was instrumental in the growth and success of the company until his death from cancer in February 2004.
After graduating from Williams College in 1994, son Justin took over the helm and currently serves as CEO of this multi-millions dollar gourmet company, with Char its President. Justin’s wife Amy and precious daughter, Grace, taste test new products and model for the company catalog. Daughter, Emma, is a teacher in North Carolina, but helps out occasionally at trade shows. Sadly, David passed away in February, 2004. Pelican Bay Ltd’s eternal “Mr. Wonderful” imbued a spirit of family and tradition that carries on today.
Dunedin FL 34698
USA
800-826-8982
727-734-5860
Also listed in:
Gifts » Pets
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BoxCo Industries
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