Everybody. But you will probably be unsuccessful if you target them all. You could also possibly drive your gift basket wholesale supplier crazy. The overview below should help you get started. Bear in mind this is an important step if you are a beginner.
Over the years, women were the biggest and, by some research, the lone market. That has changed. In general, we can divide the current market as the individual or corporate, and both are equally pleasurable to serve.
Men at times buy gift baskets, but more of a strategic move. Usually, it’s for a superior, or a client. Gift baskets are neutral gifts, and in a sense it is unlikely to have anything that could potentially offend or be disliked. And again, it’s usually a woman, wife or assistant, that would do the actual purchase.
Mothers, and wives also have the responsibility in a household for gift buying. Many immediately think of gift baskets as the default gift. So your product is at a very favorable advantage here. Count all legal holidays as your Christmas season.
Corporate buyers on the other hand are your cash cows. They tend to be finicky, but once you’ve passed their tests and jumped through their bureaucratic hoops, you’re golden and you can expect to have consistent sales for many years. Your gift basket distributor will be very happy too.
